What do we do
In order to reach the poor with beneficial products, BushProof works with two distinct customer groups: NGOs and the low-ncome people themselves.
The first approach is indirect, through development agencies (UN, World Bank, NGOs, etc) who work with the poor. Here, BushProof provides products and services that increase the impact of development and relief projects (more people served faster, more cost-efficiently and sustainable). Examples are our well jetting and low-cost drilling technology, which allow the rapid construction of large numbers of safe drinking water points at a cost and speed unmatched by traditional drilling techniques. In our first 2 years of operation, development organizations have been our main customer group.
Because most BushProof staff have a non-profit background, we understand the needs of NGOs and are able to work as a close partner rather than mere contractor or service provider.
Bottom of the Pyramid
Secondly, BushProof serves the poor directly, by making specially designed, affordable drinking water and renewable energy products available to them using a commercial approach. Product examples are ceramic or bio-sand filters, low-cost hand pumps, SODIS bags, micro-solar, etc. The creation of viable markets among low-income groups mobilises the resources of the local people themselves. This reduces long-term dependence on donor funds.
As an example, BushProof is involved in Kenya with a micro-enterprise that was successfully transformed into a profit-making venture from an NGO project. As a result, thousands of filters have been sold to individual households in a remote rural area, delivering profits while providing health impact.